Shop props for Lacoste

Props Lacoste

This iconic brand remains a mark of quality and is widely recognised. Lacoste has always been careful to design interior architecture and merchandising through category management expertise and product highlights that align with a new trend: storytelling and staging at its points of purchase. Tennis, golf and sailing props were integrated into the design. These were three sports René Lacoste enjoyed; they inspired his inventive work. The House created a merchandising experience using traditional materials and finishes (rosewood racquets, a beechwood bowling game, pine paddles) and real accessories (tennis balls, golf balls and clubs). - NOMINATED FOR A 2016 POPAI AWARD -