NEWS ON THE RETAIL WORLD TRANSFORMATION

Using experiential marketing on Instagram: forget trend following and be a trendsetter!

Retail is swarmed with challenges in the 21st century: social media is booming and so is an evergrowing and ever more connected community of “millennials”. Stores must strengthen their impact and stay relevant when interacting with these young people who love their shopping and taking selfies.

Merci x Fashion Week: creating a connected and short-lived brand experience

Instagram is a virtual showcase and the world of fashion can use it effortlessly with its showcasing through carefully created stagings, visually impacting shots and their constant search for innovation… This dynamic hasn’t been completely exploited yet and the fashion world could stand to go further: overall, only 18% of all content posted on Instagram by active users of the platform is fashion-related.

To see and to be seen: with its Playground, Krys brings its biggest game

Krys wanted to attract younger generations and created a “Playground” to that end. Its goal didn’t originate from nowhere: two thirds of French people, according to a study by Odoxa, still visit their optometrist when buying sunglasses, but half of the people aged 18-35 prefer fashion stores because they can combine practicality and style.

Winky Lux: combining beauty and pop-up stores with “selfie corners”

You could be sharing a fun moment with your girlfriends or pose in front of psychedelic, subdued or flowery sceneries… The cosmetics brand Winky Lux hit the nail on the head with its use of ephemeral showcasings to create an interactive brand experience and pioneer impactful visual marketing.

Rethinking your in-store experience with plainness and diversity: Milk Train, London

This famous cotton-candy ice cream store based in London banked on simplicity. Milk Train had already dabbled in pop-up stores in the past: it used to rely exclusively on these to sell its products on markets.