Lancôme

Lancôme - TREX Fragrance Bar

This innovative project was part of a comprehensive revamp of the travel retail look, with the goal to give the brand a particular character. In the competitive Travel Retail sector, Lancôme’s objective was to highlight their flagship products on a POP display adapted to this market, expressing a unique identity while staying faithful to their brand image. The bars are lighted and have high-end finishes using luxury materials like metal and Corian. - NOMINATED FOR A POPAI AWARD -