Jo Malone

The Jo Malone pop-up was created to fit out a strategic unstructured location on Printemps Haussman’s ground floor. The high rate of visitor traffic is an advantage for this space because of its location. The objective was to make sure the brand had good visibility in a crowded environment. The consumer is in a shop-in-shop but not one of the brand’s network of stores. The ambiance is recreated using architectural tools like a Jo Malone packaging wall, a large corporate visual and furniture reproductions.